Smartphone on a pink table displays a photo of hands arranging tulips and roses with the letters "CLO" on the screen.

Clo Floral

Clo Floral takes a fine art approach to floral design, seeing each arrangement as ephemeral sculpture. By focusing on artistry and craft, we created a visual identity for Clo that is inspired by their bold style and celebrates the materials of their chosen medium.

The two primary elements of the brand—the illustrations and custom lettering—are artistic interpretations of the raw materials that Clo uses to create their sculptures. Their most commonly used flowers are simplified into super graphics that fill space and invite a micro view of their forms. In contrast to the organic shapes, the sharp twisting letterforms are inspired by ribbon, an essential tool in floral design that holds each stem of the sculpture in place.

Visual identity
A colorful business card with the word "Clo" sits on a bed of orange flowers
A-frame sidewalk sign with a poster reading "Floral design workshop today. Design a spring bouquet with Clo Floral," and an arrow pointing right.
On a green bench, a purple tote bag with an orange flower silhouette graphic and the word "CLO" in the bottom corner
An open brochure spread with wedding florals pricing information on the left page and a photograph of a hand holding flowers on the right page
A white lamp and two colorful business cards with the word "CLO" on them sit on a wooden table
A woman stands with her hands on her hips wearing an apron with the word "CLO" embroidered on the front
Poster on an exterior building wall of a flat flower illustration with the word "Clo" on top.